Uplifter Technology and Markel Canada join forces to increase compliance and mitigate risk in Canadian sport.

We are thrilled to announce that we have teamed up with Markel Canada Limited, the division of Markel International that provides insurance solutions for commercial liability needs across Canada.

This partnership will unite Uplifter Technology’s software and Markel’s deep industry knowledge and insurance expertise to help sport organizations reach a faster realization of risk management and effective systems around safe sport.

The partnership, which took effect from January 1, 2020, will benefit Canadian national and provincial sport membership bodies, representing the two organizations’ joint effort to mitigate risk, increase compliance and improve the long-term viability of sport in the Canadian market.

Markel recognizes the cutting-edge technology that we provide our clients, to help reduce risk around waiver collection, digital agreements, membership registration and safe sport compliance. As a leading provider of insurance to Canadian sport membership bodies, Markel is always looking for ways to help its clients manage and reduce risk, ultimately enabling sports to grow successfully.

Impact on the Industry

This dynamic partnership will be centered around increasing awareness of best practices and providing effective systems around the risk management of sport organizations. As the safe sport movement has evolved, so have the needs and landscape of sport organizations. Failure to comply with national standards around safe sport may result in a sport organization’s reputational damage, loss of athletes and fans, loss of sponsorship and increased premiums or challenges securing coverage.

For national and provincial sport organizations under pressure to comply with new governance or insurance standards, this partnership creates the opportunity for sport organizations to use a systematic multidisciplinary and multi-agency approach. With Markel as Uplifter’s official insurance partner, using this technology may result in premium savings to reflect an improvement in mitigated risk.

Our Safe Sport Solutions

Over the past few years, we have been collaborating with multiple sports organizations to tackle their most substantial obstacles around Safe Sport and enabling them to reach their goals. While every sport is different, struggles with Safe Sport technology is a recurring message, even for well-funded sports. Working collaboratively with early adopters such as Triathlon Canada, Cycling Canada, and other PSOs have been integral to the development of Uplifter’s industry-leading technology stack. Built to enable tight processes around accreditation and athlete safety in collaboration with CAC, insurers, online education providers, and security check companies.

Uplifter has developed proven and effective systems to reduce risk through integrated membership management that enables athlete tracking and data distribution, and coach and official licensing that includes integrations with background screening and educational systems. Also, strict waiver and liability release handling that captures and stores acknowledgment and consent. Embracing this trend of utilizing safe sport technology benefits sport organizations by providing consistency in processes, digital storage and reporting, reduced human errors and bias and a decrease in cost and administration time.

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This partnership will unite Uplifter Technology’s software and Markel’s deep industry knowledge and insurance expertise to help sport organizations reach a faster realization of effective systems around safe sport.

To learn more about taking advantage of this opportunity, reach out to your broker, or chat with us by filling out the contact form here.

Learn more about Markel's services, best-in-class coverage, and industry expertise.

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Disclaimer: This post was originally published under the name Interpodia Technology Inc. As of January 2025, the company is operating under its new name, Uplifter Inc. All references have been updated to reflect this change.

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